Fast Facts

Map SW Ontario Population and Markets

  • South Central Ontario Region is comprised of five counties and 28 local municipalities
  • Brant, Bayham, Middlesex, Norfolk and Oxford Counties
  • Regional population of nearly 1 million people and representing rural population of over 490,000
  • Employer healthcare contributions 1/3 the cost of the U.S. average (1)
  • Home to North America’s 2nd largest financial hub (1)
  • Exchange on Canadian dollar contributes up to 25% added cost advantage
  • 234 km of Lake Erie Shoreline
  • Among the mildest climates in Canada

Resources and Education

  • The region is home to diverse primary crop production. The area has grown strong agriculture and food opportunities.
  • The area is also home to many types of advanced manufacturing.
  • 25% corporate tax rate for manufacturing (1)
  • We have a strong network of post-secondary institutions in our borders and nearby
  • 68% higher education attainment (2)

Communities and Living

  • About 80% of the population lives in urban centres with populations between 30,000 and 300,000. The remaining 20% live in beautiful historic rural towns and villages.
  • Transportation is well served by road networks with 3 major highways that move
    people and freight across the Province as well as into the US markets
  • The region is served by two trans-continental railway systems serving Canada with inter-connections to the US market
  • Ontario cities rank among the best places to live and work in North America (Toronto #16 and Ottawa #19) (3)


  1. Ernst and Young, 2018 MEDJCT Commissioned Study (with updates from MEDJCT)
  2. Ministry of Economic Development, Job Creation and Trade (MEDJCT) calculations using data from Statistics Canada and OECD. Select Markets 2017 (ages 25-64). Ontario breakdown: University 33.3%, College/Apprenticeship 34.4%. Not all jurisdictions count apprenticeship as postsecondary education.